Here is one of the more intelligent conversations to take place over at MotoNews, dealing the issue of sponsorship of Arenacross vs. Motocross. Apparently, Mike Kidd's new arenacross series has landed energy drink manufacturer BooKoo as a sponsor, before the first race has even been run! Meanwhile, for some reason AMA Pro Racing has YET to find a sponsor for an Outdoor National Championship series that is more than halfway over.
Some major players represent in the post, including Mike Kidd himself. This thread is why venues like MotoNews exist. Good stuff!
2 comments:
Could it be that ESPN isn't involved anymore? Maybe outside sponsors don't see enough coverage for the dollar. And maybe AMA is asking for too much money?
Good points, but at some point you'd think the AMA would review their non-sales and adjust their strategy/pricing/etc. Is it better to sell the sponsorships for less than not have sponsors at all. I think so...
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