Sparkplug 52

Yes, it has been too long since the last installment of this supposedly weekly journal, but instead of dwelling on the reasons for the lapse, let's just get right into it, shall we? This week's Sparkplug is about conscious moto-consumption.

Say what?

If you are any type of motocross fan at all, then I do not have to tell you that our sport is a small, insular community. We are an extended family, for all intents and purposes, brothers and sisters in dirt, sharing a common blood-line that somehow gets generated the very first time we stand at the side of a local MX track and get roosted by the passing pack. It used to be the odor of two-stroke fumes that united us; now it's up to other visceral elements to trigger our enlightenment, but in any case we are transformed by the experience... those that choose to become fans, that is... and we silently sign an unwritten membership agreement that cannot be revoked. And it's all okay.

That's why you feel completely okay with heading to the starting line on your bike, ALL of your tools and gear piled up in the open bed of your pickup truck, both doors unlocked, your cellphone on the passenger seat, your wallet in your gearbag and your keys in your toolbox. We know none of our moto brothers and sisters will steal our belongings. When the uncommon pit theft occasionally occurs at a local race, we automatically assume that it was committed by an outsider... and we are usually correct in that assumption.

It's that same spirit of community that causes us to festoon our cars and trucks with discreet moto-oriented stickers, our way of flying the flag of brotherhood to be recognized by our peers as we travel around in the “outside” world. T-shirts work in the same way; how many of us have struck up conversations with complete strangers simply because they were wearing a One Industries shirt or something like it? We recognize ourselves in each other.

So what of this conscious moto-consumption I mentioned earlier? It's about how we choose to spend our hard-earned dollars in support of our tight-knit community. Because in this current world, we moto-fans have more choices than ever before in the history of our sport; we need to make wise decisions if we want the sport to continue to thrive.

Here's a quiz: is it better to buy your next pair of pants from your local dealer than the discount mail-order juggernaut? Careful, that's a trick question. The correct answer is “it depends.” It depends on which of the two is more supportive of the sport. Your local dealer may be streetbike oriented and not care one thing about motocross, carrying the barest minimum of parts and supplies to support the few dirtbikes he sells. Or he might be the kind of guy that runs a small race team out of his shop, and offers discounts to anyone who races at the local tracks. Even still, it might turn out that the mail-order company is the biggest supporter of motocross, fielding a fulltime 250F team for supercross and the nationals (like Motoworld). My point is simply that as we spend our discretionary dollars on the sport that we love, we need to use discretion in determining the best places to spend that money. Because each dollar counts.

Let's take it a step further. We make other purchases in our daily lives that seemingly have little to nothing to do with motocross. Yet with just a little bit of effort, we might find that there is a way to benefit the sport with these choices as well. Say you like Red Bull and buy it regularly, not only because you like the product, but because you want to patronize them for supporting the sport. The next time you go to purchase some, buy it from one of your favorite smaller, local stores and take the time to talk to the store manager. Tell him that you're glad he carries the product because it supports the sport you love, and that you intend to make his shop the primary source of your Red Bull purchases. Then suggest that he contact Red Bull for some motocross-related promotional material to display in the store. You might be surprised to see a fullsize poster of Travis Pastrana or Rick Carmichael in the store on your next visit, helping to subliminally promote the sport to non-motocross fans. Heck, the store manager might even give you some of the promotional material to take home!

Conscious moto-consumption is about being aware of how your actions affect the sport. Ours is a leisure-time, recreational-dollar-eating endeavor, and business pays close attention to how and where these dollars are spent. The numerous outside-the-industry sponsors that have entered the sport are paying attention. We need to make sure they are compensated for their good deeds. Apple Computer's Ipods are extremely popular with many people, but Apple doesn't support motocross like Napster does. Motocross fans should consider this when making music player purchase decisions... this is just one example. Let's think about motocross before we buy; there may be a way to increase the benefits of our purchases.