January 29, 2011

Who's Running Things: Oakland Supercross

Kyle Cunningham flying in practice.  Photo by GuyB/Vital MX.

As title sponsor of our national indoor motocross championship series, Monster Energy is large and in charge of the Monster Energy AMA Supercross an FIM World Championship series.  Tonight's round in Oakland, California is just getting started, and the only media available in real time are a bajillion texts and tweets, all focused on deciphering a sporadic timing feed from the AMA. 

Tomorrow will be a different story, media-wise, as the 450 half of the show will first air on the CBS network, and Supercross will get it's time in front of a national broadcast audience.  CBS Sports is using the excitement of stadium motocross (combined no doubt with the sexy Monster and Rockstar girls) to build a strong lead-in audience for the Duke vs. St. John's basketball game that will immediately follow the broadcast. 

The 250 class portion of tonight's race will be shown out-of-sequence to a pay cable limited audience. presumably because it is only a regional championship.  Sure you're right.

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