May 25, 2008

Is Toyota the greatest American Motocross sponsor ever?

It's raceday (speaking of race, I wonder if Obama has ever been to one of these?), and on the very first page of the Glen Helen 2008 Souvenir Yearbook it reads,

THE ORIGINAL OFFICIAL TRUCK OF MOTOCROSS.

In the 1970's, a sport called "motocross" was just getting off the ground in America. Toyota was there then and we're there now.

Oh man. Whoever wrote that line loves this sport as much as I do, if not more. And Toyota provides evidence of that claim on the inside cover, in a series of iconic images of legendary badasses like Hannah and Howerton. Toyota is a badass sponsor.

Time to for me to hit the road.

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